Jennifer Lopez’s Saturday Night Live appearance as the host and guest performer this weekend just became much more important for her now that she is no longer signed to Epic Records, the music giant that released her debut album On The 6 in 1999. A hosting and performing opportunity on Saturday Night Live is the main marketing and promotion vehicle for her new album and movie set up campaign.
While Lopez’s new film, The Back-Up Plan, is still slated for an April release, the news of Lopez’s departure from her Epic recording contract means that she will no longer release her Love? album in April. As Lopez considers her options, record labels she is in talks with are likely doing the same. If her Saturday Night Live appearance is a repeat of her American Music Awards performance in November when Lopez fell on stage when singing her song “Louboutins,” it could signal to prospective labels that Lopez is no longer a hot commodity in the music space, especially considering the success of her contemporaries Lady Gaga, Beyonce, and Rihanna.
Let’s hope for J-Lo’s sake that she does well, because we WILL be watching!