Realizing that they needed to do more to support the causes near and dear to the hearts of its players, the NFL started Inspire Change, putting up to $89 million over six years behind the initiative.
To help “strengthen community through music,” the league has partnered with Jay-Z and his entertainment company on events and social activism, which includes the Super Bowl.
“The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together,” said commissioner Roger Goodell.
Could this mean Jay-Z might one day play the halftime show and/or Beyoncé make a return to the stage? “He was very quick to say that he does not want this to be about him performing, that it was broader than that,” admits Goodell.