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For the past seven years around the holidays, Foot Locker has gotten in the spirit with Week of Greatness, a week centered around some of the most anticipated kicks of the season. This year’s campaign is titled #BecauseSneakers, and it focuses on the passion people have for their kicks.

In the promo video for Week of Greatness, which dropped last week, DJ Khaled tried to get his son Asahd to strike a pose in his new sneakers. Philly’s own Meek Mill made an appearance along with Juice WRLD and other stars.

So far they dropped the black and gold Nike Air Foamposite Prothis past Saturday. Other sneakers supposed to be released this week including, Nike Air Max Plus, Nike Air Max 97, Puma Clyde Court, adidas Ultra boost and Timberland x Champion 6-inch Boots. There will also be events throughout the week in New York, Los Angeles and Tokyo to celebrate all of the drops.

Take a look at the #BecauseSneakers promotional clip below.

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