The Money Is In The Influence
How did Rocawear and other brands end up doing so well? It was all about the influence. Biggs played a big part in convincing Jay-Z to always name drop their brands, and other luxury brands, in his music. This played a huge role in the amount of money Roc-A-Fella would bring in. It’s something that Jay-Z still keeps with him today.
3 Things We Learned From Roc-A-Fella Records Co-Founder Kareem “Biggs” Burke’s Interview With MSNBC was originally published on globalgrind.com
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