The R.I.A.A announced this morning that Jay-Z’s new album 4:44 is officially platinum in which it was released six days go via TIDAL and Sprint.
4:44 is Hov’s thirteenth solo album to go platinum, and it didn’t take long for him to do so this time around. According to Forbes ” it appears that Carter has Sprint to thank for 4:44’s swift certification. Under the program’s rules, there needs to be demonstrated consumer demand in the United States, either for an on-demand stream or a sale. A sale counts toward a certification if purchased directly by the customer. Alternatively, a business can purchase the album or song and offer it to listeners. That listener then must take affirmative steps to acquire the album or song”.
The result of Sprint’s purchases of 4:44 allowed Jay to reach platinum status once again. Could this become an upcoming trend within the music industry for artist to partner with other companies?