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Earlier this week, the world fell into a confused state when advertisements for “4:44” were post across some major cities. The internet did their research and found out that it was all sponsored by Tidal. Of course all the speculations started. A new Jay-Z solo album? A joint album with J. Cole? A Beyonce live stream?

Well last night during the NBA Finals, a TV ad for “4:44” aired and gave us a better idea of what is to come.

A surprise film starring Mahershala Ali, Danny Glover and Lupita Nyong’o. We can assume the movie has something to do with boxing, but no real other information is known.

Between Sprint and Tidal, we should be finding out more information shortly.


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