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Reebok Exclusive Partner Of The 8th Annual Rock The Bells Festival At Governers Island

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Boom Moment In Hip-Hop: October 12, 1999

The Debut Of Mos Def: Black on Both Sides

On this date in 1999, Yasiin Bey, formally known to the hip-hop world as Mos Def, released his debut album Black on Both Sides. This came after the 1998 collaboration with Talib Kweli, Mos Def & Talib Kweli Are Black Star. 

8th Annual Rock The Bells Festival

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That album raised the bar high as far as expectations of Mos Def’s first studio album, and to hip-hop heads, reached that bar. The album went gold in 2000 selling over 500,000 copies.


Nike and Jordan Brand chose “Umi Says” as its theme song for its “Much Respect” series of commercials for Air Jordan XVI. The second music video released featured athletes such as Michael Finley, Eddie Jones, Roy Jones Jr., Ray Allen, and even Michael Jordan himself!

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