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In a digital experience called “The Greatest Words” Louis Vuitton taps Yasiin Bey and calligrapher Niels Shoe Muelman to revisit the words of Muhammad Ali.

In the various clips Bey recites popular quotes from The Champ while Muelman uses the ring as his canvas. Pretty cool stuff. [Props to JayForce]

Visit the full experience at http://bit.ly/LVGreatestWords

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