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RD20 Pop Up Shop

Source: Fancy.com / Fancy.com


Jay Z‘s classic album Reasonable Doubt turned 20 this year and to celebrate, Roc-A-Fella cofounder Kareem “Biggs” Burke partnered with Fancy.com to create a 20th Anniversary Reasonable Doubt pop-up shop and art exhibit in New York City.

RD20 Pop Up Shop

Source: Fancy.com / Fancy.com


The pop-up shop was an interactive experience that took everyone invited back into the past and right into NYC’s D&D Studios, where Jay Z recorded Reasonable Doubt. They had the soundboard on display, old records, and tons of vintage pictures of Hov and other artists who recorded at the legendary studio. This was a star-studded event featuring guests like Dave Chappelle, Christina Milian, Jadakiss, Ebro, Ty-ty, Jim Jones, Jonathan Mannion and many others.

RD20 Pop Up Shop

Source: Fancy.com / Fancy.com


The D’USSÉ was flowing as people purchased items from the ‘Reasonable Doubt Collection with JAY Z,’ a new denim line by Fourth of November and Fancy.com.

RD20 Pop Up Shop

Source: Fancy.com / Fancy.com


One of the coolest items on sale was a custom luxury duffel bag by Moreca Atelier, featuring a tag-line that reads, “Can’t Knock The Hustle.”

RD20 Pop Up Shop

Source: Fancy.com / Fancy.com


The pop-up shop generated a half a million dollars for Biggs. Now, that’s a big time power move.

If you want some of the stuff featured, hit up Roc96.com to get fresh.

PHOTO CREDIT: Fancy.com

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